Tuesday, December 23, 2008

Digital TV transition

The digital transition through a series of videos designed to explain the changeover.
The digital broadcast transition is “possibly one of the worst understood consumer education programs in modern times,” said Richard Doherty, an analyst at the Envisioneering Group. He based his conclusion on company research that showed that less than 10 percent of those surveyed understand the transition. Also, fewer than one in 20 people realize that most portable TVs that run on batteries won’t work after the transition is complete.
Organizations such as the National Association of Broadcasters are working very hard to make the transition as smooth as possible, but it looks like they may well be overwhelmed by events

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